Lynne Hakes
CEO | I have a passion for driving impactful strategies and fostering engaging brand experiences in the digital landscape. With a robust background in social media management, content creation, and campaign development, I’ve honed my skills in crafting compelling narratives that resonate with diverse audiences. Over the past 18 years, I’ve navigated the ever-evolving realm of digital marketing, employing data-driven insights to optimize campaigns across various platforms. I harness the power of social media to amplify brand presence and connect meaningfully with customers.
Zarina Garcia
CFO | Hello! I’m a marketing professional and proud graduate of San Diego State University. I bring a blend of creativity and strategic thinking to our team, drawing on my experiences in the dynamic world of marketing. I love exploring new places and sharing my adventures with my golden retriever, who brings endless joy to my life. I’m excited to contribute my passion for excellence and innovation to our marketing initiatives.
Jen Daniel
CMO | 20+ years in digital media starting out as a front end developer for CBS sports and on to project management and marketing. Prior to COVID Jen was instrumental in running digital marketing campaigns for BlissLights generating a 3000% growth in sales in 7 months. GA4 Certified, HubSpot Certified and master of Mailchimp. In her free time it’s all about roadtrips with her fiancee and 3 dogs.
Christina Scannapiego
CCO | I find the story. I’m a creative powerhouse and lightning-in-a-bottle storyteller; I develop and implement a brand vision, narrative, and content marketing strategy — and I shake things up when I need to. I possess a deep aversion to clichés and overused metaphors, with a solid background in marketing, editorial, and visual arts. I’m also a caffeine addict, surfer, and sheepdog mom.
Are you ready to shine bright?
Let Firefly Creative transform your vision into brilliance.